I know it’s been a while since I last posted (my goal is to do a blog entry once a week or so) but I got some kind of cold bug that knocked me down and out. The cough lingers but I’m back in the mix and ready to chat again. There have been SO many things cookin’ with Nikki’s Magic Wand. We opened the website for pre-orders exactly one month ago today, December 16, 2012 and what a month it’s been. Orders have been coming in steadily, sometimes a monsoon and sometimes a drizzle, but consistently. The business consultant asked if we’d been noticing that orders were coming from people we did not know and I am happy to say, yes, we have started to get orders from total strangers. I want to take a moment to thank those folks, who don’t know us personally, but are intrigued and willing to try a brand new product. Of course my love continues to go out to those friends and family who have been buying and buying and buying. You may never know what your support means to me.
We are laser focused on ways to grow sales on www.nikkismagicwand.com, while simultaneously chasing down retail establishments. I have a few dream scenarios, that include exploding online sales, selling out on HSN and/or QVC and of course being picked up by a major retailer, nationally and shoot, globally. There are so many things to consider. The best friend/business partner and I have been in constant talks about wholesale and retail prices; insurance and accountants. There is literally ALWAYS something to do and decide. As I mentioned in my very first post, since I’d never had any previous interest in pursuing entrepreneurship, this is all super new to me. I am learning to adjust and fit my life into it because I quickly realized that there is no fitting it into your life. But I will confirm something that I’d heard but never really believed. The constant movement: worth it. The racing mind: worth it. The non-stop work: worth it. The need to think outside the box: worth it. The bottom line is that, the business/product is your baby, under your charge, to keep safe and help grow. Do I bemoan ALL that I have to do to take care of my actual children (well, ok sometimes:)) but do I LOVE that I get to do it? Absolutely.
Since www.nikkismagicwand.com went live one month ago, we’ve been featured in two newspapers, had a well attended, flawless launch party, were highly recommended by the Fashion and Beauty Director of a magazine, were placed in our very first retail establishment, reviewed by a heavily followed glamour girl on Youtube, and sent Wand packages all over the country to spread the word and hopefully attract the attention of the powers that be.
As they say, we are on our grind and working hard. We’re either collapsing in bed or staying up late, managing Nikki’s Magic Wand stuff.
2012— I want to give you a flashback, but a quick one, because, yep, you guessed it, I’m exhausted. Last we spoke, I was carting my crazy looking Wand prototype around, asking folks if they liked it, would they use it, etc. The results were good. They had the same problem I had when I thought of this. They would buy it and they shared what they’d be willing to pay for it. I was fortified that it wasn’t a loony idea, although I never once for a moment doubted it. There aren’t many things I’ve been able to say that about but it’s true here. I have NEVER wavered about whether this idea was a good one. I have NEVER second guessed its usefulness, NEVER. And I’m telling you, some days that was the ONLY thing that kept me going, when there was no money and no idea of what to do next. So, back to Vince we went and said, “Ok, it works. The tip is perfect and it works like a dream. Now, let’s talk about what the real one will look like.”
Ok, let’s stop there for now. Please know that I think you are the cat’s pajamas for reading my thoughts…a chick raised in a row home in Philadelphia who decided to try to solve a problem for the masses.