Going to jump right in with today’s little life lesson, epiphany, whatever you’d like to call it. I have mentioned, in past posts, how this process of inventing something and getting it to market was brand new to me and the best friend. I mean we had ZERO clue as to what to do from one moment to the next. My risk averse, super concerned self has always said that it was of utmost importance to try to avoid making HUGE mistakes. I didn’t want to lose my money. I didn’t want to lose the best friend’s money. I didn’t want to make a decision that we’d have to pay for, for years to come. Imagine what a mental drain it is to be spinning in circles, desperate not to make any mistakes, when you have NO idea what you’re doing. It’s like getting behind the wheel for the first time ever, jumping right on a busy highway and stressing and challenging yourself to remember every turn signal, every road rule and not ram into another car. It’s crazy stressful. So, a part of my growth through all of this is to cut myself a doggone break if I don’t do something JUST right; if I forget something or if I flat out mess something up. I will say though that we have put things in place to mitigate this desperate need not to make mistakes and that’s where our business advisors, various attorneys, accountant and insurance agent comes in. They guide us, with their wealth of knowledge, and allow us to be creative, while lifting some of the business stress off of us. So, the new thing that the best friend and I are neck deep in, but also learning about every day is Marketing. She has more knowledge than I because she already owns a business but hers is service related as opposed to product related so this is different. We have advisors on Marketing but it is on us to execute the strategy. So, we’re looking for bloggers to get the word out, we’re sending Wands to magazines, we’re sending Wands to Home Shopping shows. We are executing a ground swell campaign and we’ve had successes. Word of mouth is SO very powerful and when you couple it with a tool like Facebook, it makes you wonder how anyone ever sold anything before. We have recently been trying to connect with make-up artists because we feel that if we can get Wands in their hands and they use them regularly, they will see just how much make-up they can retrieve and hopefully spread the word for us. As I mentioned the last time, we have managed to get ourselves in two retail establishments and so now we’re charged with checking up on sales there. The best friend and I have put in major cash, time, sweat and tears (mine, she’s not much of a crier :)) and we are SO serious about making this a BIG success and BLOWING UP! We need that FIRST BIG break, but we are loving the breaks we’ve been having along the way. We are running a slow and steady race and we are determined to win. So, I know it seems like there were multiple little messages in here: cut yourself a break, get some advisors in place to lift some of that business stress and always remember that you’re going to learn something every day. It’s past my bedtime, but I promise to flashback next time. I’ve still got plenty to tell you about this invention thang. 🙂
As always, thanks for reading…