Happy President’s Day! There is nothing like having an extra day off from the 9 to 5 to get some things taken care of. It is particularly appreciated when you have a budding business that you can never seem to find enough hours in the day to manage. Thank goodness for the best friend! We are finding that our partnership is rolling along quite well. It is absolutely wonderful to have someone working every day, as hard as you are, with the same exact goal….world domination! 🙂

I have some updates for you. A BIG one is that we are NOW being sold on Amazon.com!!!! We are very excited about that because, as any frequent online shopper knows, Amazon is a powerhouse and we hope to be able to reach a much larger buying audience! The reviews have been rolling in and I am happy to say that we are “5 Star Chicks.” 🙂

Another BIG update is that we are NOW being sold at Elliven Spa in Bridgeville, PA. Our placement there was facilitated by a newer friend of mine and I am very thankful. Big tight hugs to Darlene P. And an extra special thank you to Ashley T. who is AWESOME and welcomed Nikki’s Magic Wands with open arms at her beautiful spa.

The final update I’d like to report is that I spent a large part of today preparing gift bags of Nikki’s Magic Wands to be used as souvenirs for an upcoming sorority luncheon. I am VERY excited that there will be a room full of people 150+, who will leave with a Wand and hopefully spread the word far and wide.

The best friend and I have been busy researching bloggers’ e-mails and mailing addresses so we can send them Wands, in an effort to get them talking about it. We will continue that grass roots effort as we know it to be effective AND cost effective. We did meet with and subsequently wrestle with the idea of signing on with a PR type online firm but with a price tag of $4500, we decided to keep the PR in house and handled by us right now. Thankfully, there are still many ways to get the word out that we haven’t touched yet. We have just passed being “open” for two months and I think we are progressing nicely, if I say so myself. 🙂

We have had the website analyzed and have reviewed the results, so we are aware of areas for improvement. The goals are 1. Excellent Customer Experience and 2. Search Engine Optimization (when someone searches for a make-up tool that does what ours does, then Nikki’s Magic Wand will pop right up.) We will continue to enhance this and get it right where it is supposed to be to run as effectively as possible.

I’m going to keep this fairly short today but as always, I thank you for reading. I genuinely enjoy sharing this journey with you.

Nikki

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